Trade

A Global Celebration of Baking Innovation: Bakery China 2024 Set to Transform Shanghai

SHANGHAI, May 17, 2024 – Shanghai is poised to become the epicenter of the baking industry as the city gears up to host the 26th edition of the highly-anticipated Bakery China exhibition. Slated to take place from May 21-24, 2024, at the prestigious National Exhibition and Convention Center (NECC), this sprawling event will cover a staggering 320,000 square meters across 12 exhibition halls. Attracting over 2,200 eminent brands hailing from nearly 30 countries and regions, Bakery China will present an array of cutting-edge products, alongside a rich program of over a hundred conferences, forums, theme events, and competitions. With contributions from hundreds of business leaders and master bakers, the event is expected to draw a massive crowd of approximately 400,000 visitors from over 130 countries and regions.

Dubbed as the world's largest professional exhibition in the bakery industry, Bakery China has solidified its reputation as the premier gateway to the lucrative Chinese market. Each iteration of the expo provides a unique opportunity for thousands of new products, technologies, services, solutions, and business models to make their debut, branding the event as a hub of vibrant innovation. Bakery China is devoted to crafting a specialized business platform that encapsulates the entire supply chain of the industry. The 2024 exhibition promises several noteworthy highlights:

Anticipated to be one of the most diverse offerings yet, the international exhibition area is set to see a major expansion. With international exhibitors comprising over 20% of the total presence, the international zone is projected to grow by a formidable 50%. This includes national pavilions from revered baking nations such as Italy and Japan, which will significantly contribute to the rich variety on display.

Soaring to new heights, over 7,000 international visitors have pre-registered, effectively tripling previous attendance figures. The exhibition is introducing an expanded service named International Trade Match-Making at International Hall 2.1, aiming to deliver enhanced services to global industry professionals.

Showcasing more than 20 different categories, Bakery China 2024 will highlight the industry's global landscape and burgeoning development opportunities by zones – ranging from ingredients and equipment to packaging solutions. The exhibition will break new ground with the debut of several areas, including the ready-to-eat bakery zone, private-label equipment manufacturers, and dedicated spaces showcasing dairy products, healthy baking, and more. Notably, the dairy product zone will feature almost a hundred leading dairy brands including giants like Lactalis, Nestlé, and Arla.

In an effort to bolster the industry's quality growth and new productive forces, three innovative zones will be unveiled. These include the "Bakery China Innovation, Bakery China Power" zone focusing on groundbreaking technologies and products, a case demonstration area for sustainable industrial development, and a zone dedicated to exploring trends in industrial big data.

Elevating the visitor experience, iBakeryChina stands as an advanced digital online platform that seamlessly integrates inquiries and proposals, industrial advancements, knowledge exchange, trends, thoughts, and exhibition services. With more than 4,000 suppliers registered to connect with over 500,000 buyers, the platform offers tens of thousands of SKUs. Bakery China 2024 will feature an @iBakeryChina indoor navigation system to enhance user experience significantly.

Additionally, the expo will host a plethora of captivating events, such as the 6th Ready-to-eat Bakery Festival. This event is expected to bring together more than 300 brands from the supply chain and will showcase upwards of 1,000 new products and technologies. The goal is to spotlight the most recent trends and market forecast. Constantly evolving, Bakery China is becoming an ecosystem where the global baking community can exchange innovative ideas and forge invaluable business connections.

Not only does Bakery China serve as a reflection of current industry trends, but it also provides a glimpse into the future, setting the stage for the next wave of innovation. From the artisanal art of bread-making to the latest in automated bakery technology, this exhibition covers all facets, allowing professionals and enthusiasts to immerse themselves in a world of baking excellence.

The event's growth over the years is indicative of the baking industry's booming prominence globally and especially in the Chinese market. Bakery China has become synonymous with quality and diversity, showcasing the breadth of a craft that has been a cornerstone of cultures around the world.

At Bakery China 2024, attendees will have the opportunity to witness firsthand the rapid advancements in baking technologies that have the potential to revolutionize how the world views this ancient practice. Interactive workshops and lively discussions will provide invaluable insights into the artistry and business of baking, ensuring that every participant leaves with both inspiration and tangible strategies for growth.

With sustainability as a key focus, the new zones aimed at promoting eco-friendly practices and products will align industry stakeholders on the importance of responsible production and consumption. The spotlight on industrial big data trends will convey to businesses the importance of leveraging data-driven decisions for optimization and innovation.

For international participants, the broadened exposure to the Chinese market is an invaluable channel for growth. As industry players look to expand their reach, China, with its vast population and growing middle class, represents an untapped market brimming with potential. Moreover, the International Trade Match-Making service opens doors to collaborations that might have otherwise been challenging to establish.

iBakeryChina represents the technological evolution of the industry, with its role as a comprehensive digital meeting point. This initiative significantly contributes to bridging the gap between supply and demand, catalyzing business activities and fostering partnerships in a digital age.

The festival area will take participants on a culinary journey that transcends the traditional bakery shop. Expect to see an array of innovation in ready-to-eat products that blur the lines between convenience and gourmet, satisfying a demand for high-quality, accessible bakery goods.

As preparations for Bakery China 2024 are underway, the excitement builds not just for the thousands of products and services to be unveiled but for the connections that will be formed and the ideas that will be sparked.

In conclusion, Bakery China 2024 is not just an exhibition; it's a comprehensive platform that encapsulates the global pulse of the bakery industry. With its expansive program, a diverse array of exhibitors, and its embrace of the latest trends and technologies, this monumental event is shaping up to be an unmissable occasion for everyone involved in the world of baking.

Bakery China continues to forge ahead, with next year's exhibition promising to be an unforgettable affair that will shape the industry for years to come. The countdown begins for a transformative event that will envelop Shanghai in the warm, comforting aroma of innovation and success.

For more information, please visit the official Bakery China website and click on the link below to view an image from a previous event: Bakery China Previous Event Image

The city of Shanghai awaits, ready to welcome the world to Bakery China 2024 – an event that promises to be a milestone in baking history. We invite all curious minds, industry veterans, and bright visionaries to join us in celebrating an industry that continues to rise, one loaf, one cake, one innovation at a time.

As participants from across the globe converge on this grand stage, they'll be part of a continuing tradition that not only honors the heritage of baking but also propels the industry forward into the future. The 26th Bakery China exhibition marks a pivotal moment in which the world's baking communities will come to share, learn, and inspire like never before.

Set your calendars for May 2024 and prepare to embark on an extraordinary journey into the world of baking where you'll taste the future, one innovation at a time. Shanghai awaits your presence at an event that promises to be as informative as it is inspiring – Bakery China 2024!

In these halls, the next chapter of baking history will be written, and you have the opportunity to be part of that narrative. This is not just an exhibition; it's a cerebration, a gathering of the brightest minds where the bread of tomorrow is baked today. We look forward to seeing you at Bakery China 2024.

Beyond the pastries and the products, Bakery China 2024 embodies a grander vision – one of unity, community, and mutual growth within the baking industry, making it an essential date in every baking professional's diary. Let us come together in Shanghai and raise a toast – possibly with a freshly baked slice of artisan bread – to a future of possibilities and the endless joy of baking.

Make no mistake; Bakery China 2024 is setting the stage for a revolution where tradition meets technology, where every crunch, every crumb, tells the story of progress. This is an event that promises to knead the way forward for bakers and enthusiasts, and you're invited to be a part of this momentous occasion.

Experience the essence of baking, the tandems of taste and technology, and the sheer joy of witnessing the future unfold in front of you. Bakery China 2024 is the event where the world of baking meets, and where the legacy of the past paves the way for the prosperity of the future. Taste the innovation at Bakery China 2024.